The Making of an Airline AirTran's mission is to continue to provide the highest quality travel experience at affordable fares for the cost-conscious flyer. As an innovative, responsible airline our goal is to provide expanded affordable service to the communities we serve in a broad effort to attract new business, conventions, tourism and to stimulate employment. We believe what's good for the community is good for AirTran. As a result of our commitment to providing affordable air travel, families can get together more often, business people can actually shake hands face-to-face instead of relying on impersonal faxes and voice mail.
New Leadership Rob Swenson at the age of 24 became president and chief executive officer of a company which became Mesaba Aviation, Inc. in 1981 which ten years later was voted "The Best Managed Regional Airline" by Airline Executive International magazine. Thus began a long successful career of building and turning around airlines. As the chairman of AirTran Airways, Mr. Swenson has been the driving force in the development and expansion of the carrier's business strategy of providing safe and affordable jet travel with fewer restrictions to give customers the most value for their travel dollar. Rob will serve as non-executive chairman of the merged airline. Then there's Jim Jensen, our Senior Vice President of Maintenance and Engineering, who comes to us directly from McDonnell Douglas, after first spending 25 years with Trans World Airlines. Nobody knows more about aircraft than Jim. Jim and his team recently oversaw the rigorous inspection of our entire fleet by the Federal Aviation Administration. Rivet by rivet. Bolt by bolt.
All New Standards And don't expect a cattle-car boarding procedure like on typical low-fare airlines. Starting in mid-October, the new AirTran will have assigned seating on all of its flights. Low-fares and "seat grabbing free-for-all" are no longer synonymous. We're also developing a new check-in procedure that will whisk you onboard in true 21st century fashion. As we work hard to win you loyalty, rest assured we won't stop thinking of ways to make low-fare air travel a more enjoyable experience. You'll always be able to count on us for affordable unrestricted fares everywhere we fly. But you can always expect a whole lot more. The new AirTran. It's something else.
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